Need4Speed Posted September 25, 2005 Share Posted September 25, 2005 Can anybody explain the phenomenon of Red Bull. They own 2 Formula 1 teams, sponsor just about every sporting event on the planet and yet appear to make a can of fizzy drink (in large numbers). Can anybody explain the numbers? Quote Link to comment Share on other sites More sharing options...
sim Posted September 25, 2005 Share Posted September 25, 2005 i hav,nt got a clue . i can.t stand the drink Quote Link to comment Share on other sites More sharing options...
Jake Posted September 25, 2005 Share Posted September 25, 2005 I love Red Bull. When it was all the rage and £2 a can I wouldn't drink it but nowadays, in our local, a large vodka is £2 or a large vodka and Red Bull is £2.49. It's no dearer than a bottle Schweppes tonic or whatever mixer. I don't see anyone having a go at Schweppes. At least Red Bull support sports. Mind you, the first time I had Red Bull I had heart palputations after a couple of cans. I though I was about to die Quote Link to comment Share on other sites More sharing options...
sim Posted September 25, 2005 Share Posted September 25, 2005 I love Red Bull. When it was all the rage and £2 a can I wouldn't drink it but nowadays, in our local, a large vodka is £2 or a large vodka and Red Bull is £2.49. It's no dearer than a bottle Schweppes tonic or whatever mixer. I don't see anyone having a go at Schweppes. At least Red Bull support sports. Mind you, the first time I had Red Bull I had heart palputations after a couple of cans. I though I was about to die every one is different. its a bit to strong for me . if it was,nt to strong it will prob be all right Quote Link to comment Share on other sites More sharing options...
Jake Posted September 25, 2005 Share Posted September 25, 2005 If the taste of Red Bull seems too strong you just aren't diluting it with enough vodka! I have one can of RB for every two large vodkas and take the spare can home. Quote Link to comment Share on other sites More sharing options...
sim Posted September 25, 2005 Share Posted September 25, 2005 If the taste of Red Bull seems too strong you just aren't diluting it with enough vodka! I have one can of RB for every two large vodkas and take the spare can home. i will try that . i like vodka Quote Link to comment Share on other sites More sharing options...
Bobbeh Posted September 26, 2005 Share Posted September 26, 2005 Yeah, works very well with Vodka and is refreshing when cold, but warm its nasty. Something different to try at the pub after all the lager Quote Link to comment Share on other sites More sharing options...
bromy Posted September 26, 2005 Share Posted September 26, 2005 Yeah, works very well with Vodka and is refreshing when cold, but warm its nasty. Something different to try at the pub after all the lager Yep, i've had one too many today, can be nasty though the vodkas trying to put you to sleep and the bull is keeping you awake, its nearly 3am and no sign of me going to sleep yet tis nice though Quote Link to comment Share on other sites More sharing options...
Nic Posted September 26, 2005 Share Posted September 26, 2005 Can anybody explain the phenomenon of Red Bull. They own 2 Formula 1 teams, sponsor just about every sporting event on the planet and yet appear to make a can of fizzy drink (in large numbers). Can anybody explain the numbers? There's also those other little companies called Coke Cola and Pepsi who did it first, it's about having a product people like and marketting the hell out of it ie. the sponsorships and F1 teams. Must have been a massive initial investment, but seems to have paid off. I love Red Bull, nothing better as a pick me up, I also drink a lot of Pocari Sweat (not sure if available there) yes that's the correct spelling it's Japanese fruit drink which really quenches the thirst. Quote Link to comment Share on other sites More sharing options...
Stu_Fraser Posted September 26, 2005 Share Posted September 26, 2005 Red Bull is the best thing in the world for a hangover, knock back a couple of cans and your ready to start drinking all over again Quote Link to comment Share on other sites More sharing options...
SupraStar 3000 Posted September 26, 2005 Share Posted September 26, 2005 apparently RedBull was invented by a Indian taxi driver who wanted to keep awake for as long as possible so he could continue to take fairs long into the night. I actually had a mate who was addicted to the stuff. Quote Link to comment Share on other sites More sharing options...
MARTIN R Posted September 26, 2005 Share Posted September 26, 2005 Well Ian R spends about £1000 a month on it to keep awake, so he probably has a stake in at least one F1 car Quote Link to comment Share on other sites More sharing options...
Need4Speed Posted September 26, 2005 Author Share Posted September 26, 2005 No... I'm not querying the drink - brilliant branding etc etc. But the corporate finances? The company doesn't appear big enough for what it does and what it sells. Can anybody with corporate accounting knowledge enlighten me? Quote Link to comment Share on other sites More sharing options...
Digsy Posted September 26, 2005 Share Posted September 26, 2005 Has anyone else heard of Red Bull Extra? It comes in gold cans and is supposedly even stronger. When I ws flying out to Thailand for business the way the flights worked out I would get to Bangkok about 06:00 and then hop straight into a taxi and then straight into an all-day meeting. There used to be cans of RB Extra ready and waiting when I got there (thank God!) I never used to be able to sleep on planes so I thin that's all that got me through the first day, usually. Quote Link to comment Share on other sites More sharing options...
Gaz Walker Posted September 26, 2005 Share Posted September 26, 2005 Red Bull — a 'marketing genius' Philippe Schwab Posted Mon, 22 Nov 2004 British Formula 1 stable Jaguar has become the crown jewel of the Red Bull empire, a rags to riches tale of an Austrian who created a pick-me-up drink nobody knew they needed and made it a global brand. "In 1987, our motto was: there is no market for Red Bull but we will create one," Dietrich Mateschitz likes to recall. An international bestseller The 60-year-old mogul made Red Bull a best-seller in 120 countries with a marketing strategy that links the super-caffeinated drink with life in the fast lane. In 2003, his company sold 1.5 billion cans of Red Bull and thinks it will up that to 1.9-billion this year, to take its turnover to €1.6-billion ($2-billion). It has made the photogenic Mateschitz, who wears a stubble beard, stays single and works three days a week, Austria's first billionaire, according to Forbes magazine. Formula 1 interests His company has for some time been involved in the world of Formula 1 racing. It has played sponsor for young racing drivers and been one of the owners of Swiss team Sauber between 1995 and 2001. And it has never made any secret that this too was part of its marketing pitch to make Red Bull cool, along with sponsoring break-dance and creating Stunt-Award in Hollywood. Mateschitz recently also bought the local Austrian Formula 1 circuit at Spielberg, in southern Austria. "Everything we do is part of our marketing strategy: Red Bull must be synonymous not only with energy, strength and resilience, but also spirit and creativity," he recently told the Austrian economics weekly Format. Marketing wizards The magazine estimated that the company spends 30 percent of its turnover on marketing. Almost all its 2000 employees — of whom half are based in the United States and only some 200 at company headquarters in Fuschl, near Salzburg — are marketing experts, while production and distribution activities are outsourced. Rebuilding the heavily-indebted Jaguar outfit, which it bought from Ford on Monday, is likely to cost several million euros. But Austria's former three-time Formula 1 world champion, Niki Lauda, has said he thinks it is already worth every cent. "It is all about selling more cans of Red Bull. The target market is mostly the youth, who happen to be into racing. It is a huge public relations coup worldwide," said Lauda, who has himself become a noted businessman and calls Mateschitz "a marketing genius". Growing wings Red Bull was created in 1984 and got off to a rocky start. The company only managed to bring the drink onto the market in 1987, the year in which the Austrian authorities finally gave it the green light. To this day its sale is forbidden in a few countries, among them France, because of a caffeine content that is equal to several cups of coffee. The idea of Red Bull was born in the early 1980s when Mateschitz came across the energy drinks consumed by taxi drivers in south-east Asia and decided to make something similar and sell it to yuppies and ravers in the West. He is famously reluctant to give interviews, but the company reportedly plans to branch out further still into sport, fashion and leisure. Analysts believe Red Bull is worth €4-billion. Mateschitz, who comes from a poor family, owns 49 percent and his Thai partner, the Yoovidhya family, the remaining 51 percent. Quote Link to comment Share on other sites More sharing options...
Guest Terry S Posted September 26, 2005 Share Posted September 26, 2005 I remember buying a bottle of "stimulant" drink from a pretty hardcore gym once. All legal, red coulour liquid, not fizzy, 500mm bottle. £2.50 for the bottle. Anyway, I was working in Cornwall. Left home at 4am, finished work at 6pm, and decided to use their Gym. Took the drink as I was knackered and trained like a maniac. Cut a long story short, I was still awake at 5am my mind was just simply racing. Very scary stuff. Quote Link to comment Share on other sites More sharing options...
Need4Speed Posted September 26, 2005 Author Share Posted September 26, 2005 Well Gaz, thanks for that. I'm stiil surprised that a business that size only seems to have one fundamental product. Do you know of any global brands they also own? Quote Link to comment Share on other sites More sharing options...
Ian C Posted September 26, 2005 Share Posted September 26, 2005 It's great stuff. You can actually feel it working after the first mouthful. Providing, like any stimulant, you only use it occasionally and don't build up a tolerance for it. My housemate got addicted to it once hee hee The comedown was headaches and lethargy. It cures headaches too, and it's great in vodka apart from when you get home and your body is wrecked but you can't sleep as your mind is still going bibibibibibibibibibibibibibibibibibibibibibibibibibib. -Ian Quote Link to comment Share on other sites More sharing options...
Gaz Walker Posted September 26, 2005 Share Posted September 26, 2005 Mateschitz Information After graduating from the Hochschule für Welthandel (now Vienna University of Economics and Business Administration), Dietrich Mateschitz worked, among other things, for the marketing of Procter & Gamble's Blendax tooth paste. In 1987, he founded Red Bull GmbH with his Thai partners Chaleo and Chalerm Yoovidhya. Subsequently, he turned the Red Bull drink into the world market leader among energy drinks. Beside the crystal group Swarovski and the candy producer Manner, Red Bull is Austria's only consumer brand with a worldwide reputation. Mateschitz is known as a marketing specialist. His company is famous for its creative advertising and as a sponsor for many types of extreme sports. In 2004, Mateschitz bought the Formula 1 team Jaguar Racing from the Ford Motor Company. It was subsequently renamed to Red Bull Racing. Mateschitz plans to set up a testing site for the automobile industry at the A1-Ring. There are already very far developed plans, but residents of the area object. He also plans to create an Avionautik Akademie in Zeltweg jointly with the Austrian Army. A very fit-looking 60-year-old bachelor, he has his own hangar, where he keeps his collection of old planes, including a DC-6 which once belonged to Marshal Tito. He also sponsors the World Stunt Awards, an annual fundraiser to benefit his Taurus Foundation, which helps injured stunt professionals. In April 2005 he bought the Austrian soccer club FC Salzburg. All they do is sell the one product yep! Quote Link to comment Share on other sites More sharing options...
Stu_Fraser Posted September 26, 2005 Share Posted September 26, 2005 I take it your not that busy today Gaz Quote Link to comment Share on other sites More sharing options...
Gaz Walker Posted September 26, 2005 Share Posted September 26, 2005 I take it your not that busy today Gaz Quiet for a Monday actually, just how I like it. I've got work to do now though unfortunately, so no more bio's from me Gaz. Quote Link to comment Share on other sites More sharing options...
Stu_Fraser Posted September 26, 2005 Share Posted September 26, 2005 Aye its tough working for a living, lol. By the way Gaz I might pop in next week, after friday I may have a new cheaper Jap project on the go Quote Link to comment Share on other sites More sharing options...
Need4Speed Posted September 26, 2005 Author Share Posted September 26, 2005 All they do is sell the one product yep! They need to be sure it isn't found to cause cancer then! Quote Link to comment Share on other sites More sharing options...
Scrote Posted September 26, 2005 Share Posted September 26, 2005 Red bull is made for peanuts compared to the RRP, I easily can guess 90% of the ingredients in it (I've worked in the industry for a while), the main ones being sugar (lots), caffeine & the so called 'fruity flavour' that the Rudolph Wild flavour house has copied for various other similar brands. When you consider the profit involved, the capitol seems quite viable Quote Link to comment Share on other sites More sharing options...
Tannhauser Posted September 26, 2005 Share Posted September 26, 2005 Yeah, I don't really get it either. Maybe they have upped the caffeine since I last had it, but it seemed a very mild stimulant to me. Like Terry, I've had various gym related drinks that have blown my socks off. Original 'Ultimate Orange' was ferocious. Quote Link to comment Share on other sites More sharing options...
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