Help on how to market a new sports brand?

[med]

Any ideas for the above, it is a new sports brand that is being set up, and so will be supplying new kits and boots with a keen focus in football (patented boot sole design , kangeroo leather etc) and also makes kits for all other sports, i.e. basketball, tennis, badminton etc etc

 

Does anyone have any ideas on ways to promote the new brand? I have recently started my new job, and have been set this task. so far i have come up with various target markets ranging from university sports teams(incl. uni society teams) to looking at supplying kits for local football teams and the deaflympics sports event. i was also looking at putting the kit on kitdeals.com etc....

 

if anyone has anyother suggestions please let me know, as I cant seem to think of anymore, but i have been told to think outside the box, and not to try and promote to get kits for championship teams etc etc, as there is someone else looking into that.

 

not sure i can give the name of the new company until all the papers are signed up this week.

 

med

[ozz]

Odd question - I'd have thought if launching brands you'd have a marketting department or use an agency. failing that, celeb endorcement/sponsorship maybe? I believe footballers will do anything for cash, perhaps get pics of WAGS with on their backs with legs in the air wearing your boots.

[Abz]

The simple answer is you need to get your name noticed, exposure is the key.

 

These days virals seems to get the most views! YouTube, Facebook are a great media stand to get the name noticed.

 

Giving away small products at London train stations seems to be pretty good idea.

[jagman]

Most "sports" wear are not ever used in sports ,so revert to the old t1ts and @rse to sell and a message that you a somehow inadequate without these undoubtedly made in China products