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BTCC @ Newcastle Quayside - 14th July


michael

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http://www.crash.net/uk/en/news_view.asp?cid=10&nid=113652

 

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The Dunlop MSA British Touring Car Championship is to hold its first ever live city street demonstration on NewcastleGateshead's Quayside on 14 July ahead of the next round of the season at the nearby Croft circuit.

 

From 18.00 hours the BTCC cars will give demonstration runs along the city's hugely popular Quayside in front of the famous Gateshead Millennium Bridge and The Sage Gateshead, drawing attention to the Croft meeting and generating extra exposure for the BTCC and NewcastleGateshead. Crowds attending the event will also be able to meet the BTCC's star drivers during a special autograph session that will include a number of give-aways.

 

"We are delighted to announce this fantastic event which has required a considerable amount of work behind the scenes," series director Alan Gow said. "Newcastle City Council and destination marketing agency NewcastleGateshead Initiative have been terrific to work with and their determination to make this event happen should not be underestimated. NewcastleGateshead is clearly a venue with great forward thinking and vision. We cannot thank them enough.

 

"The event, starring at least five cars and drivers, will make for a terrific spectacle and enable the BTCC to demonstrate to a new audience of thousands just why it continues to stand out as Britain's biggest motor sport attraction."

 

David Faulkner, Newcastle's lead councillor for Culture and Sport, was also pleased with the announcement.

 

"This will be a tremendous appetiser before the arrival of the Tall Ships event the following week," he said, "and provides a different event for an alternative audience."

 

Carol Bell, head of programme development at NewcastleGateshead Initiative said she was delighted to have the event coming to the area.

 

"Sport is at the very heart of North East culture and this is a great opportunity for local people to learn more about one of the fastest growing sports in the UK," she said. "National television exposure for the iconic landscape of NewcastleGateshead is also a great advantage of staging the event here.

 

"The BTCC event marks the start of a very busy time for the city. It will be followed by the only UK visit this year of the magnificent Tall Ships from 25-28 July - the highlight of NewcastleGateshead's International Festival of Rivers and The Sea."

 

Local favourite Jason Plato will be one of the stars taking part in the event at the wheel of his SEAT Toledo Cupra. Having grown up in the area, Plato is in no doubt that NewcastleGateshead is the ideal place for the BTCC to take to the streets.

 

"This is the perfect event for the people of NewcastleGateshead," he said. "The city and the people in it know how to have fun and enjoy life. I am very passionate about this event. I grew up in NewcastleGateshead and love the city and the North East. I can't wait to appear before the crowds."

 

More news about the BTCC's NewcastleGateshead event, which will be filmed by ITV for its live BTCC broadcast from Croft on 17 July, will follow soon.

 

In order to ensure a safe event there will be a strictly no alcohol policy on the Quayside.

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