Branners Posted January 26, 2010 Share Posted January 26, 2010 Anybody here REALLY know their stuff on google adwords? We have started a campaign at work around specific keywords, but it just is not showing our advert. When searching for the keywords only 2 or 3 other ads come up, but never ours. So it hasnt dropped off the first page. However with Bing we are always there on the results. So, anybody got real world experience of google adwords and why it may not be showing our ads? Quote Link to comment Share on other sites More sharing options...
Branners Posted January 31, 2010 Author Share Posted January 31, 2010 wow, seems it is quite an unknown area. I can do search engine optimisation all day long, but the adwords stuff just seems illogical in how it works. I may have to look at some consultancy companies to give me a guide. Quote Link to comment Share on other sites More sharing options...
Purity14 Posted January 31, 2010 Share Posted January 31, 2010 With my company I did some research based on this; and we are number one and two for natural listings for many of our keywords of choice. We then started google adwords on 1 of our keywords that we wanted to get natural listings for but couldnt (high competition), and we then used another keyword that we already appear as number 1 in natural listings. We found that although we were number one in natural listings as well as having adwords directly above it - 80% of people selected natural listings over the keywords themselves. So for us the cost of the words (which can get astoundingly large depending who you are competing with) was not worth it compared to the revinue made on the 80% of people visiting our site. I know its not what you asked, but i thought i would just give some input. Quote Link to comment Share on other sites More sharing options...
Scooter Posted January 31, 2010 Share Posted January 31, 2010 I've got no idea of the content of the following book (but the title seems topical?) but in return for DamanC fixing my hard drive I got him this.........it might be worth a pm to see if he's learnt anything from it in the last few weeks? DamanC Thats very kind of you mate. I have a had a lookie, and this one has grabbed my interest: http://oreilly.com/catalog/9780596518875/ The Art of SEO Mastering Search Engine Optimization By Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola Publisher: O'Reilly Media Released: October 2009 Quote Link to comment Share on other sites More sharing options...
Pete Posted January 31, 2010 Share Posted January 31, 2010 It's strange it isn't showing your advert, I can only think you've setup something wrong in your campaign. First thing that springs to mind is to check the countries that you want your ad to appear in, make sure you're using that version of Google (ie, searching in Google.com will show different results to Google.co.uk) Not sure what else to suggest off the top of my head - I've always found it rather too easy to get an advert up and spend lots of money. Quote Link to comment Share on other sites More sharing options...
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