Jump to content
The mkiv Supra Owners Club

New bespoke Aston... One-77


Gaz6002

Recommended Posts

In other news it seems the Aston team have decided to bring Lagonda back... unfortunately they decided this after a heavy night on the town and seem to have employed a designer who struggles with his pens...

 

attachment.php?attachmentid=88882&stc=1&d=1236181251

 

http://www.autoblog.it/post/18616/ginevra-live-2009-lagonda-concept-car

 

Lagonda: Revival of a Luxury Brand

 

Aston Martin is proud to announce the return of Lagonda, one of the oldest and most iconic names in luxury car manufacturing.

 

The revival of Lagonda fulfils a long-term vision and will bring performance luxury into new markets and territories around the world for Aston Martin Lagonda. Ultimately, Lagonda will be a strong presence in 100 global territories, vastly increasing the global brand reach of the company and extending to new customers.

 

Reflecting its remarkable history, the brand will return to Russia, enter emerging markets in the Middle East, South America, India and China, as well as responding to demand from the dynamic, innovation-focused consumers of Europe, North America and the Far East.

 

"The Lagonda is the luxury car of the future," says Aston Martin Lagonda Chief Executive, Dr Ulrich Bez, "a combination of total usability, a new form and innovative new technology and materials."

 

Lagonda is committed to innovative new propulsion technologies, new materials and elegant forms, creating a functional luxury for the near future. Critically, the brand will allow the exploration of alternative powertrain solutions including flexfuel, low emission diesel and hybrid systems. Lagonda will epitomise the intersection of craft, design and technology with Aston Martin's established high performance expertise.

 

The intention is for Lagonda to enter the market place with a unique performance avant-garde luxury product, a vehicle that combines exceptional ability with unsurpassed elegance, inside and out. The LAGONDA CONCEPT is a powerful four-wheel drive, four-seater car that will satisfy the most discerning and demanding owner.

 

"An Aston Martin is an authentic, pure sports car," says Dr Ulrich Bez, "but Lagonda is something else, a new brand that will reach into new markets. Lagonda will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package.

Link to comment
Share on other sites

Oh dear. I think I've just heaved some sick up. That is gross.

 

I was somehow expecting a really sleek update to the old Lagonda of years ago, but that monstrosity is nothing like I expected!

 

It looks like a nasty Brundlefly experiment combining a DB9 with a horrible US style SUV, and how many poor people will end up being sucked into that front grille? Nasty!

 

IMO, of course :)

 

EDIT: And I thought it couldn't get any worse than this:

 

image

 

I was wrong!

Link to comment
Share on other sites

  • 1 month later...

The production Aston Martin One-77 supercar is revealed in Italy, and wins top design prize.

 

The Aston Martin One-77 supercar has had its big public unveil in production form. Despite numerous concepts and display cars, dating back to the Paris motor show, this is the first time it has been seen in customer format. Just 77 will be made and Aston has confirmed that all of those have been bought, despite the car's £1.2million price tag.

 

Italy’s Lake Como was graced with the big unveil, the road-ready One-77 being displayed as part of the Concorso d’Eleganza car show with a fully hand-crafted interior and running powertrain, a Cosworth-developed 7.3-litre V12 pushing out around 730bhp.

 

And the reaction was positive, with the One-77 winning the event’s design award for Concept Cars and Prototypes. It grabbed over 30 per cent of the votes, fighting off seven other competitors including the Morgan Aero Supersports, Fisker Karma S, Rinspeed iChange, Zagato Perana Z One and Infiniti Essence – all big hitters from the recent motor show circuit.

 

It pleased Aston chief Dr Ulrich Bez, who said ‘the One-77 has proven itself as the most desirable automotive art form at its premiere today. We have achieved a new level of design and craftsmanship which has been clearly recognised by the public here in the homeland of design at Villa d’Este.’

 

 

All sold... jeez.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. You might also be interested in our Guidelines, Privacy Policy and Terms of Use.