Willson Posted February 2, 2005 Share Posted February 2, 2005 New Golf GTI ad - Very cool ! Quicktime 5.6 MB http://image.guardian.co.uk/sys-video/Media/video/2005/01/27/golfgti.mov Car Ad Puts Modern Spin on Kelly Dance Classic By Sherna Noah, PA Showbusiness Correspondent Gene Kelly’s famous Singin’ In The Rain scene has been updated – with the Hollywood star now Breakdancin’ In The Rain. Kelly’s umbrella-spinning dance sequence has become an iconic image from the 1952 movie. But the makers of a new car advert have received permission from the Gene Kelly Foundation to give the rain-soaked scene a new twist. To make the advert, three break dancers and body poppers performed a number of modern dance moves against the same backdrop. The original star’s face was then mapped on to that of the dancers, who follow the same route Kelly takes in the street, with the aid of computer wizardry. Now the late Hollywood star appears to be somersaulting, body popping, and break dancing. The TV and cinema advert has been made to promote the latest Golf GTI, an update of the original. The song which accompanies it is a remix of the original, created by dance music duo Mint Royale. Designers created replica streets to look exactly like they did in the film, which was set in the 1920s, and cranes were used to match the camera angles. Volkswagen communications manager Catherine Woolfe said: “The idea behind the commercial is all about the fact that the new Golf GTI is the original Mk I, but updated for 2005. “The latest Golf is seen as a classic and iconic car and we really wanted to show that in a very unusual and memorable way.” Quote Link to comment Share on other sites More sharing options...
JustGav Posted February 2, 2005 Share Posted February 2, 2005 Sorry to say it, but I fail to see how this promotes the golf apart from the brief appearance at the end? Quote Link to comment Share on other sites More sharing options...
terribleturner Posted February 2, 2005 Share Posted February 2, 2005 Sorry to say it, but I fail to see how this promotes the golf apart from the brief appearance at the end? Yeah i thought the same. Saw it about a month ago at work. Very good but you can tell by the head on the body. Don't you find that with ads these days?? There's that stupid one with the bird dancing to the speakers. Now i know it has something to do with sport clothing, but god know which one. Quote Link to comment Share on other sites More sharing options...
Willson Posted February 2, 2005 Author Share Posted February 2, 2005 No pleasing some people. I thought it was awesome....... Quote Link to comment Share on other sites More sharing options...
Jake Posted February 2, 2005 Share Posted February 2, 2005 I fail to see how this promotes the golf Have you seen this one for the VW Polo ? http://www.snopes.com/photos/commercials/video/vwbomber.mov Quote Link to comment Share on other sites More sharing options...
BigRoy Posted February 2, 2005 Share Posted February 2, 2005 Have you seen this one for the VW Polo ? http://www.snopes.com/photos/commercials/video/vwbomber.mov WTF very PC:D Quote Link to comment Share on other sites More sharing options...
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