I'm just over half way through this book now and I wish I had the time to get through it quicker, but I am reading slowly so I make sure I understand it all properly. It's well written and entertaining, and I am impressed by Goldacre's diligence and clarity.
It's hard to criticise what he has written, and for all his efforts it seems like little will change. People will still buy into what they're told down the pub or what they read in the papers, and there will always be those who want propagate misinformation to take advantage of others. Many people don't care about so many things, not just their health, and they don't have the time nor the means to investigate everything for themselves, especially when there is no definitive answer to be had.
We're only human, not intelligent well-educated people like him - no wonder we think vitamin C will prevent a cold, or omega 3 will make our kids brainy.*
*for those of you who didn't know, both of these statements are UNTRUE.