I think at this point now that everyone who wants one has had a vaccine, and most of those who don't have gained immunity through infection, it's time to stop worrying.
If someone is still scared of or threatened by coronavirus, it's on them to stay at home, get a booster, wear their mask etc. Leave the rest of us alone. At some point the negative effects on young people outweigh the benefit of giving an 85 yearold an extra 3 months in the nursing home.
But pfizer and the newspapers have to make their money, so it'll keep going as long as they can keep people interested.
Some interesting links:
https://atis.substack.com/p/no-masks-do-not-cut-covid-incidence
https://www.euronews.com/next/2021/12/01/cancer-in-europe-the-devastating-impact-of-covid-on-diagnosis-and-treatment-country-by-cou
And on the new scary name variant:
https://news.sky.com/story/covid-19-most-omicron-cases-are-mild-and-theres-no-evidence-to-suggest-vaccines-may-be-less-effective-against-the-variant-says-who-12483729