Very true, however this tech is still in it's infancy
Whilst the upcoming release is marketing as 'production', most consumers won't buy into it as it is still quite a niche thing. Not only is the hardware new and power crazy, the software and VR developers will also need time to produce mainstream level content. Currently there is interesting tech demo's and some early level media, but it will be a while till AAA titles and proper media experiences are developed.
Give the enthusiasts and developers more time to go through the early stages of refining the process and I'm sure in a few years the tech will be ready for your average consumer. That is what I'm hoping will be the proper time to get excited about this