You forget inflation my friend, the TT Supra was about $50k in the US in 1993 Ushing the official US inflation calculator http://www.bls.gov/data/inflation_calculator.htm that equates to $80,646 in todays money. The truth of the matter is people didn't want to pay 80k for a toyota when they could have a Merc Or Bimmer for less, regardless of the fact that in 1993 the Supra could smash on cars costing twice as much.
If Toyota prices this one at 80k, 20 years from now there will be a bunch of guys on a forum wondering why Toyota hasn't relased a MKVI yet and why they killed it after a few years.
Fun Fact in 1995 an na Supra costed $37,600 had 220 bhp and weighed 3215 lbs
a 1995 BMW M3 $37,950 had 240 BHP and weighed 3175 lbs performance and price were so close as to be a dead heat.
Guess which one sold a hell of alot more due to band name alone?
Resource for comparing cars MSN autos 1995 comparo