Apparently not. If you read the magazine article in one of the links you'll find this:
"Even experienced eyes have been stumped by spy photos that show insufficient air intakes or cooling ducts necessary for a 500hp engine. The absence of these items seems to indicate a rear-engine placement, but in fact, the engine is in the front, and the radiators are in the rear fenders, just below the tacked on taillights. Camouflage attempts to hide these ducts."
That explains the fans. Might this have some sort of beneficial aerodynamic effect if they duct air from the side scoops in front of the rear wheels, through the radiators and exiting at the back of the car? Would it help to try to push air into the low pressure area at the back of a moving car? I don't know enough about aerodynamics to say, especially when it comes to how a body in motion disturbs the air behind it and the effect it has on overall drag. It would make it a nice warm spot to stand beside on a cold winters day though!!!
Innovative in the car world I guess. Kind of a back to front rendering of stuff like the Porsche Boxster which has its' radiators behind the front bumper, cooling the engine in the back.
In the motorcycle world, Bennelli tried this when they brought out the Tornado. It had the radiator under the seat with 2 fans mounted in the tail unit. Looked great and allowed them to reduce the amount of drag at the front by having a smaller frontal area to the bike.